| With the rapid development of economy, city rapid development, great changes have taken place in outdoor advertising, outdoor advertising on social culture, spirit, quality of life has a lot of problems. Such as:the spiritual pollution, visual pollution, pollution of the environment, cultural pollution, light pollution effect. This is not a single commercial behavior results, we should go on outdoor advertising and the problems should be attention. Based on the analysis of outdoor advertising, carries on the exploration in the construction of social, economic, rapid city development environment in the outdoor advertising how to effective communication. Binding in some area survey and outdoor advertising audiences, advertising company, city image management departments of communication, and combined with the successful experience of foreign countries for outdoor advertising model of rationality of a kind of exploration.In fact, outdoor advertising is not accomplish at one stroke, early in the impression of people the beginning of reform and opening up in some special economic zone in the city had placed some official outdoor advertising some slogans. Nowadays the development of science and technology change rapidly, outdoor advertising performance means also has many forms, but the formation of the" all flowers bloom together." situation, from the performance content type, type of business, official public types; from the level that has high quality, quality as well as some too vulgar to be endured the outdoor advertising; wall advertising from the material technology (hand painted large banners), advertising, portrait and optional visible everywhere advertising neon lights advertising. These ad regardless of time, place, content of publicity, is the city of each building will install advertising, to the city image, the quality of life of the people, traffic safety has brought a lot of influence.The article first defines the concept of outdoor advertising, outdoor advertising in the course of study, theoretical study on outdoor advertising. In the basic concept of survey, data analysis revealed the problems of outdoor advertising. Secondly, to point out these problems, outdoor advertising should have reasonable factors. The final analysis of outdoor advertising the rational development of extended value trend. Here, I hope through research, experimental research, literature research, field research and other research methods of Sociology in the outdoor advertising to make on certain practical results, hope to promote relevant institutes and theoretical research and development. |
