Analysis On Competitiveness Of Cultural And Creative Industry In Guangzhou Under The Background Of Urban Transformation

With the advancement of knowledge-based economy and information society, thedevelopment of cultural and creative industry has become an important symbol to urbancompetitiveness.Unlike the old mode which rely on resources and labour to develop economy,the cultural and creative industry uses the arts, culture, knowledge,information and humancreative talent to create spiritual wealth and economic value. Because of its unique industrialcharacter, many cities have already taken cultural and creative industry as a strategic industry tocope with the problems of urban transformation and its sustainable development.It can bepredicted that the competitiveness of cultural and creative industry will become more importantand more intense under the background of urban transformation.Guangzhou has been shouldering great responsibilities and missions for its specialstatus.Facing the increasing pressure of urban transformation and the development wave ofcultural and creative industry, Guangzhou is ready to enhance the development of cultural andcreative industry so as to promote urban transformation. Based on analyzing the existing theoriesand research results,this article intends to explore the competitiveness of cultural and creativeindustry in Guangzhou under the background of urban transformation.The main contents of thisarticle are to clarify the intrinsic link between cultural and creative industry and urbantransformation, display the process of its development and current situation in all aspects.Aboveall, establishing a reasonable and operable index system to evaluate the competitiveness ofcultural and creative industry and using SPSS factor analysis approach to empirical are also thekey components.According to the analysis of extensive literature and data statistics, this paperconsiders that the competitiveness of cultural and creative industry will be beneficial to promoteGuangzhou’s urban transformation. The competitiveness of Guangzhou ’s cultural and creativeindustry is in a leading position among the major developed cities. In the future, Guangzhoushould tightly seize the opportunity to build the world cultural city and the creative center, it isessential to take measures to improve the competitiveness of the cultural and creative industry.