Chinese Traditional Cultural Elements Of Ceramic Souvenirs Research

China’s ceramic culture in some extent represents China’s foreign image, foreignersknow the country through the most representative merchandise, and the mostrepresentative of our Chinese is ceramic. In addition to the special ceramic culture,ceramics also have the core of competitive advantages in Chinese traditional culture,therefore ceramics industry should be our advantages. However, the souvenirs design arethe study of the traditional regional culture. Firstly, this essay study the traditional cultureessence, connotation, meaning and current situation of souvenirs. And combined with thesuccessful brand FRANS to make a further discussion under the globalization, ceramictour souvenir design how to embody the traditional Chinese culture style, modernceramics souvenirs of the expression of Chinese characteristics and design creationproblems such as make the past serve the present, summed up in the ceramic touristsouvenirs in the field of design how fine traditional culture of resource development andutilization, the study is to focus on the traditional culture and the modern ceramicssouvenirs design to find a reasonable means of traditional culture essence of ceramic artin the design concept of the tourist souvenirs, make the essence of traditional culture intothe modern life of civilization, also hope that through the ceramic tourist souvenirs andthe improvement of the present situation of tourist souvenir now can improve and showto the world the soul of Chinese culture.