Study On The Visual Image Of Traditional She Pattern And Its Application In Tourism Souvenirs

She nationality is the most important minority nationality in the southeast of China.This ethnic group has experienced thousands of years of development and has rich cultural heritage,among which the she traditional patterns decorated in costumes,silver ornaments and utensils have high artistic value and national characteristics.In addition,tourism in China has developed rapidly in recent years,and tourist souvenirs have become one of the important ways for the inheritance and development of traditional culture.However,She tourism souvenirs are still under-developed.This paper focuses on the patterns of the minority traditional visual image is analyzed and summarized,and further study of its design and application on the tourist souvenirs.It is hoped to provide a systematic study on the visual image of the She pattern,and provide design guidance on its design application in tourist souvenirs,so as to inherit and develop the She nationality culture and artistic style.This paper is mainly divided into two parts.The first part is a review of the visual image of she pattern.Firstly,the ethnic characteristics and pattern culture of she nationality are sorted and analyzed through field investigation and literature review,and the traditional pattern of she nationality is collected and sorted out.Secondly,according to the degree of characteristics and types of patterns,she patterns are divided into five categories: typical patterns,animal patterns,plant patterns,character patterns and other patterns.After analyzing and summarizing the three visual elements of color,shape and composition,it is concluded that the visual image of She nationality pattern has certain rules and commonness.The second part mainly used the model deduction method,combines the visual characteristics of She nationality pattern and the characteristics of tourist souvenirs to put forward the design application model.First of all,the unique composition form of She is used to set the shape of tourist souvenirs,so as to determine the composition relationship of pattern design.Secondly,the visual characteristics of the pattern are transformed into design rules to control the pattern modeling scheme and color scheme,and then the generated scheme is applied to tourist souvenirs.Among them,based on the CGM model and the modeling features of She pattern,the deformation rules and structural relations of she pattern are studied,and the modeling design method of She pattern is proposed.Finally,the feasibility of the model and method is verified by the design practice.