Research On The Development And Strategy About Business Of Shaolin Temple Wushu Training Center

The tourism culture industry has become an important one in the national and local economic development. With the social developing and the national economic restructuring, the tourism culture industry plays a gradually powerful role in the industry status and economy of the urban development, and has obviously become a significant growth pole driving the development of the national and local economy and culture. Shaolin temple wushu training center is the window of the Shaolin scenic area showing Shaolin Kung Fu abroad, and one important spot in Songshan Shaolin scenic area. This paper makes the investigations on the development strategy of Shaolin temple wushu training center business, to solve the main bottlenecks in the development of Shaolin temple wushu training center business, so that Shaolin Kung Fu and Shaolin culture can be inherited and promoted, and the increasing need of people for the culture can be satisfied.From analyzing the macro environment and the industry environment of the Shaolin temple wushu training center business development, this paper, by analyzing the items as market structure, economic period, and business strategy cluster, makes definite the markets opportunities and threats in the businesses of Shaolin temple wushu training center. Under the present internal conditions such as the resource, current business, finance structure and the competition of Shaolin temple wushu training center, the internal weakness and strengths of this company are distinguished. With the help of the strategic analyzing tools as SWOT analysis and IE matrix, the growing overall development strategy and the forward integration development strategy should be definitely adopted by Shaolin temple wushu training center in its future development. Through the use of resources and capacity assessment tools, nine grid matrix of business analysis, the specific business development strategy of Shaolin temple wushu training center is raised. In the end, based on the business development strategy, some tactics and suggestions about the implementation objective, optical resource allocation and the key functions protection of Shaolin temple wushu training center business development are given. From the point of business developing direction and the future point, this paper makes the research on the development strategy of Shaolin temple wushu training centers, focusing on the innovations on the business and the markets, in the hope of giving Shaolin temple wushu training centers the suggested strategic guide on the business development.