Applied Research Of Chinese Folk Art, Color In The Graphic Design

In the whole world of information technology, globalization trend, the national styleand cultural characteristics of the design has attracted increasing attention in thedevelopment of diversified, we can feel the return of the Humanities and localself-awareness displayed by modern graphic sign, Rooted in traditional Chinese culture,folk art, colors, its unique coloration.system used in graphic design, will have greatsignificance. Analysis of the color characteristics of the Chinese Folk Art to explore theconcept of graphic design and folk art, colorful language to communicate with each other,in order to expand new areas of modern graphic design.The research site visits, literature, the method of combining their own creativepractice.Access to information by collecting the relevant documents first, and thenthrough field visits, summing up the color characteristics of the folk art; followed bysome domestic graphic design works with national characteristics, the researcherssummarized their application in real terms, again in conjunction with theircreationpractice to reflect the graphic design works with a cultural context.