The Inspiration Of The Color Of The Western Zhou Dynasty Concept To The Contemporary Graphic Design

The Western Zhou civilization is an important foundation for the strong vitality of Chinese culture.The feudal ritual system initiated by the Western Zhou civilization has influenced the historical process of Chinese civilization.The construction and application of the color system of the Western Zhou Dynasty established the basic frame of the traditional color of the Chinese nation and made it still glowing in the thousands of years of history.In this process,the Chinese traditional view of five colors,which integrates the ancient Chinese politics,culture,thought,concept,aesthetic appreciation and technology,has shown great influence and formed the rough rudiments and ideological connotations of the Chinese color system.The color of the concept of the Western Zhou Dynasty constructed the unique practical color and cultural relic color of the dynasty,which provided an important theoretical and practical basis for the transformation and development of contemporary graphic design activities.Color itself is a kind of unpredictable visual elements,due to the different times,regions,nations,culture,endowed with its different cultural connotations.In contemporary graphic design,color plays an important role in the transmission of information and expression of emotion,and the combination and collocation of different colors will convey different emotional expressions.How to combine the color of Western Zhou concepts with modern graphic design organically? Need through a lot of color experiments to test out the best use of rules.