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The Design Of Jewelry Windows

Posted on:2013-05-07Degree:MasterType:Thesis
Country:ChinaCandidate:Y LiuFull Text:PDF
GTID:2235330371482641Subject:Art of Design
Abstract/Summary:PDF Full Text Request
The design of the windows is a branch of comprehensive arts aiming at creatinglife atmosphere, which should be a perfect combination of advertisement, philosophy,reality and artistry. The designers make full use of the ordinary materials with theircreativity, shape, color and lights to perfectly deliver the characteristics of the jewelryand the cultural location of the brand, which is the best advertisement of the jewelrybrands without saying a word.According to the research analysis and summaries to the windows design of thejewelry brands, we realize that a good design of that depends on the repeatingthinking and creativity of the designers. They need to take into consideration not onlythe layout of the windows lights, the background of the theme, the design of the toolsand equipment, the form of the space layout, as well as the techniques and experienceof the designers, but also the unique character influenced by the local culture and thehidden meaning of the culture, as well as the character of the brand. Meanwhile, thedesigners should also try to create the amazing themes of the jewelry so as to makethe perfect design of the tools, lights, the plans of the layout and so on which shouldbe based on the principle of delivering the meanings of the jewelry designs and brandcultures.This article will state the importance of the windows design of the jewelry throughshowing to you the birth, development and important function and role of thewindows design in the modern business society. The visual marketing of the brand isthe necessary step during the process of the brand development. It is a potentialproblem that all the jewelry brands across our country will be faced with presently. So,the windows design of the jewelry is something that needs the research in the jewelryindustry in China. This article will mainly talk about the display principles and waysof the jewelry and make the full research on the relations between that and the culturallocation of the jewelry brands through the key points in the design of the jewelry windows. With our efforts, we will try to get the point that the cultural location of thebrand is one of the most important factors in creating the style or pattern of thejewelry windows. I will give you the full statement about the points in this article withthe help of the researches and investigations of the windows design made by all thejewelry brands at home and abroad, their great efforts to finding the problems,summarizing the principles and their views.
Keywords/Search Tags:jewelry, design, windows design, brand culture
PDF Full Text Request
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