Chu Culture's Application Research In Modern Jewelry Design

According to the research, the domestic jewelry industry has huge potential in the aspect of development. But the jewelry design research in our country is in the initial level. The author researched Chu culture of traditional cultural and applied it to the modern jewelry innovation design. Thus to improve the status of our country's jewelry design and the competition of the jewelry market. The author also emphasized that it should be people-oriented and culture background in jewelry design.The whole article is divided in two parts. The main content of the first part is the introduction of the traditional Chu culture. In the beginning, the author gave the origin to the formation of the Chu culture, the classification of the representative to the Chu culture and the jewelry of the traditional Chu culture, and then the author analysis the reason of Civilization, and at last, the author give the summary of Chu culture, the second part of the article is mainly about providing a new design thinking of the differences culture , the use of the different culture in jewelry design through examples and jewelry design concept of the culture. This article represents the Chu culture elements and the modern jewelry design method and the combination and application design theory and design element. After an analysis of modern jewelry products of culture, visual aesthetic, the analysis and design elements. Then, the author gave an analysis and related summary to the traditional of Chu culture. Finally, the author applied these conclusions into the modern design of Chu culture jewelry.Through the research of Chu culture and the modern jewelry product design. This article makes our realized that it is important to fusion culture to the jewelry design, We must change our consistent design perspective: design focuses on jewelry intense and superficial decoration function, but ignore that the value of the human spiritual level and traditional cultural factors. The research of the Chu culture can help us understanding the concept of the Chu culture and the other regional cultures. And also, we can deeply understand about the connotation of the Chu culture after understanding Chu culture's essence and decorations characteristics. And also, it pointed out a new direction, realistic, cultural concept to modern jewelry design. With the conclusions to the design process of modern jewelry design. This article combined the theory with practice, embody the research value of Chu culture and the design value of the modern jewelry design.The Chu culture jewelry design which based on the human-centered and the culture-background has very important meaning of theory and practice to the domestic jewelry design research. It can make benefits to jewelry design and improve the domestic and the global competitive power of domestic jewelry design manufacture enterprises.