Symbolic Analysis Of Jewelry Design

With the jewelry business developing and moving, the market becomes more competitive. Consumers are no longer satisfied merely follow the trend of consumption, but more and more turning to the brands which can embody their own fashion tastes and social attributes. The phenomenon shows both an opportunity and a challenge for jewelry designers and jewelry business. For the jewelry companies who want to grasp the opportunity to create a better value is that to build their own high-quality brand image as soon as possible. And for jewelry designs, they need both meet the market and also highlight and strengthen their own design ideas with their own unique style. This is the only way to gain a stable situation in the changing market competition.Man who has the symbol makes themselves distinct from animals. Symbols for human are like movement for nature which happens all the time in all aspects of human life. As a subject for symbol research, there is no another subjects can be the same as semiotic to human history and material culture with general, complex and intrinsically links to the human society. As a general tool, the symbolic theory was referred to study design by many academics, such as graphic design, interior design and other fields. But there`s also a lack of relevant literature references to the theory jewelry design.Semiotics has many factions. To use the knowledge of semiotics in jewelry designs, symbols, the first of all is to carry out preliminary understanding of semiotics, to explore the original beginning of semiotics. We need learn through the analysis of the history of the integration of symbolic significance to provide a theoretical basis the definition of symbolic jewelry design.As a visual image, jewelry design, particularly the preliminary drawings naturally has a certain image. In the definition of symbolic jewelry design feature, you must distinguish the definitions of symbols, signals and graphics by the method of comparative analysis and sum up the symbolic jewelry design feature definition.During the analysis of symbolic jewelry design, it should be clear of that symbols and symbolic jewelry design are two different concepts. Use symbolic theory to solve symbol meaning used in jewelry design elements. Classify different types through specific analysis and classic cases of symbolic jewelry designs.The establishment of Jewelry brand image and independent jewelry designer style formation is inseparable from the market and consumers. Before the symbol introduced to analyze guidance, we need to make the relationship between symbols, culture and people clear. The relationship between these three specific situation analyses can be extended to the brand image of the symbol system, the purpose of the corporate culture, the relationship between consumers and the design style symbol system, design arts advocate and the relationship between consumers. Meanwhile, this paper introduce a number of specific cases of successful jewelry business and some independent jewelry designers` work to preliminary analysis the establishment of such a symbol system for jewelry designer and jewelry business to have several practical starting points.