The Survey And Study Of Fashion Needs Toward Workplace Dress About White-collar

Workplace dress refers to the appearance of combination with the garment which personal wearing and its body, when work at workplace. Workplace dress pursued the beauty expression of form and connotation, pursued the unity of personalized and professional. For its adaptability of occupation activity and as a carrier of organization culture, people paid attention to its practical and marking function for long-term, The leisure fashion impact the workplace at the end of last century, bring fresh taste for workplace dress, its fashion and beauty has attracted more and more attention.In previous studies, usually took enterprises as the main situation, and made interpretation from the perspective of costume design method, but how to conform uniform and fashion, what its fashion trend, and what is the white-collar’s attitude toward fashion and so on, these questions has received little attention, remain to be discussed further. Based on this, in this study, only take the clericals, managers, R&D personnel and marketing/sales staff as the main investigation object, its workplace as the dress situation, in a bid to build a more comprehensive theoretical model of career wear fashion needs, for the test of career wear fashion demand and reveal the workplace dress fashion demand characteristics.Based on the literature review and the interview of13white-collar, we proposed operational definition of fashion needs toward workplace dress:at the workplace, the individual’s psychological tendency of want to wear a new or unique clothing to meet their individualization, uniformization, and aesthetic demand. According to the operational definition, we build the construction of the fashion needs toward career dress theory model, then established questionnaire. After investigation, analysis and modification with a small sample, formed the fashion needs toward career dress questionnaire, then investigated311white-collar in the city of Guangzhou, and tested the questionnaire reliability and validity. After Statistical analysis, we obtain the following conclusions: 1. The white-collar’s fashion needs toward workplace dress were a multi-level and multi-dimensional model. We researched it at three levels. At the first level, individualization demand consisted of innovation needs and demand of self-expression. At the second level, uniformization demand included Rationality needs and following needs, At the third level, aesthetic needs can be summed up as clothes’ beauty needs and coordination needs.2. According to the test of questionnaire,except for Rationality dimension, the other dimension and the internal consistency of the questionnaire reliability are greater than0.6; in correlation matrix, except for two factors not reach the significant level, while the other factors showed moderate correlation between them, the correlation between factors and questionnaire are greater than0.3, among the factors are mostly in0.3～0.6;Confirmotory factor analysis of the model fitting results reach an acceptable level. It proved that the questionnaire was reliable and validity, and could be used as a tool of survey.3. We used the questionnaire to investigate311white-collar, the conclusions are as follows:(1)The white-collar, according to intensity, the sequential order of fashion needs toward career dress is:aesthetic demand, uniformization demand and the last is individualization demand.(2)Women’s aesthetic demand, uniformization demand and individualization demand is obviously higher than men (p<0.001).(3)The differences of fashion needs toward workplace dress between different age groups was not significant; The differences between the different positions was significant(p<0.05,Similarly hereinafter), the intensity of marketing/sales staff in aesthetic demand, uniformization demand and individualization demand were the highest, the lowest was R&D personnel;The differences between the education levels was significant, the intensity of undergraduate and less in aesthetic demand, uniformization demand and individualization demand were the highest, then bachelor, the last is master and above; The differences between the monthly income levels was significant in aesthetic needs, the other monthly income levels was significantly higher than the level2000and below. The differences between the clothing expenditure ration levels was significant, according to intensity, the sequential order between clothing expenditure ration is20%and more,10%-20%,10%and less.The value of this study:in theory, from the fashion motivation we constructs fashion demand model of career dress, compiled the workplace dress fashion needs questionnaire which has good reliability and validity, this study provides a valid measurement tool; enrich fashion demand research. In practice, understand overall characteristics and rules for the current workplace dress demand about white-collar, provides a more scientific method and reference for fashion design and choose, especially provides references and suggestions for the occupation of costume aesthetic function design and exert.The innovation of this study:①from the perspective of discipline integration with the psychology, aesthetics and clothing, measure the overall characteristics and laws of fashion needs of white-collar in three levels about aesthetic demand, uniformization demand and individualization demand for the first time, and analysis the differences in the needs of different groups;②this study use multiple pathways as interview, strutted questionnaire and open questionnaire to measure the fashion needs of workplace dress about white-collar, make the study more in-depth and comprehensive;③we investigated the workplace dress demand of white-collar with empirical method, make up the shortage that the wide range in previous research;④the findings provide more scientific method and reference for the dress code guidance and design. In later study, need to make up the problem of inadequate sample, the reliability and validity for part of the questionnaire has yet to be improved, and as a tool for investigation in other groups still need to modify, test and contrast.