Study On The Aesthetic Orientation Of Clothing For White-Collar Youth In The Context Of Fashionable Culture

Under the cultural background of the current fashion, this thesis analyzed social dominance of the white-collar youth in the aspects of clothing aesthetic. Combined with the developing trends in economy and culture, initiated from the clothing aesthetic status of white-collar youth, the thesis probed into the clothing aesthetic orientation of white-collar youth and submitted the views. The thesis tries to grasp the pulse of the development of clothing aesthetic to contemporary white-collar youth, promotes the sound development of fashion culture and clothing aesthetic, thus the positive impact will be made on the production and consumption of the clothing market.The thesis consists of the introduction, four chapters and the conclusion. The first chapter, started from an aesthetic point of view, discussed the clothing aesthetic orientation of white-collar youth under the multicultural influence. This chapter selected four aspects which have close relations with the clothing art: classicalism, romanticism, realism and deconstructionism. Sorting on the basis of their characteristics, analysis of the influences to white-collar youth is presented while combining the features of the contemporary youth's clothing features. Firstly, it described that simple classical style has been keeping with the fast-paced lifestyle of contemporary white-collar, so it has played a crucial role in the clothing aesthetic of the white-collar youth. Secondly, it described that the splendor of the decoration in Romanticism makes full play in personalizing white-collar youth and release their emotions. Thirdly, it described that the people-orientation in realism and modern pop culture on the streets had a significant impact to clothing aesthetic orientation of white-collar youth, which resulted in the attentions to the practical and fashionable elements of the white-collar youth to their clothing aesthetics. At last, it described that in the deconstruction of the fabric, color, design and style, a wide range of styles and personalities of clothing are caused, which shows the divergent manifestation of contemporary white-collar youth to the aesthetic orientation.The second chapter, started from the perspective of fashion design, studied the aesthetic orientation of contemporary white-collar youth to the design elements in the fabric of clothing, profile shape, color and design. Firstly, the traditional natural fabrics such as cotton, wool, silk and hemp-based fabrics are more popular to white-collar youth, new fabrics which are more conveniently maintained and spinning mixture of new fabrics are also popular among them. White-collar youth in general holds the opinion that both the traditional fabric and new fabric must have comfortable and natural characteristics of soft light, clean smooth, close to the skin, breathable humidity, warm body care and good drape. Secondly, the profile shape, the white-collar youth pursue the aesthetic orientation such as simple and clear of overall outline, the version fit, nice cutting, varied profile, attention to details and exquisite workmanship. Finally, to the patterns and colors of the clothing, the thesis shows that the white-collar youth pursue the characteristics of blending and combination of two ends, which namely the pursuit of elegance are always simple and elegant, the pursuit of fancy are always loud, flamboyant color and pattern together with simple profile shape, elegant design coupled with steady gorgeous color and shape, or use outside the fancy elegance, by which the color scheme are made.The third chapter studied their pursuit of value through aesthetic orientation of white-collar youth. The author believe that in the moment, white-collar youth's aesthetic pursuit reflects the diversity of value orientations. The reflections mainly includes the features of the pursuit of individuality and style, advocating self-realization, pursuing of aesthetics and function, emphasizing the people-orientation, pursuing quality and brand, reflecting the high quality, the pursuit of fashion and westernization, attention to the international pop.The fourth chapter, in the context of today's fashion culture sweeping the whole world, tries a rational thinking of white-collar youth to the clothing aesthetic orientation. Firstly, the thesis analyzed the clothing aesthetic misunderstandings of the current white-collar youth, all which are grouped by the author into three areas: pursuing luxury goods but ignoring the value of the product itself, blind imitation but lacking of personalized innovation, superficial dress while ignoring the cultural taste of the wearer. Secondly, the author puts forward the coping strategies for clothing aesthetic of healthy development, also aims at the business design, production and the mass media, they are the following four areas: focusing on brand creation, focusing on national cultural heritage, focusing on the media guide and focusing on the concept of green design. Finally, the author puts forward the demands for the white-collar youth themselves, which is that the white-collar youth should play a leading role in the health of clothing aesthetic. How to play a leading role? The author summarizes three aspects, including the proper handling of the relationship between simplicity and luxury, always maintaining a broad international perspective and seriously exploring the common ethical values of world culture.The thesis holds that the costume design for white-collar youth groups, the nationality and the times should be given equal consideration, by this to demonstrate its deep cultural heritage with the beauty of the era, to enhance the artistic appeal of clothing, to focus on the creation of clothing brand, to focus on green design theory and to meet the pursuit of consuming experiences of white-collar youth on the practical, emotional and other aspects of them.