The Main Mode And Development Route Of China’s Cultural Entertainment Industry

The cultural entertainment is not only an integral part of modern culture industry, but also an indispensable element for recreation industry. Currently, the market of cultural entertainment has become an important sector under the background of economic globalization, thus the international market of cultural industry comes into being. With the improvement of living standard and increase of people’s leisure time, cultural entertainment industry is playing a more vital role in the modern economy and society.This thesis comprehensively applies the fundamental theories and methodologies of such disciplines as Economics, Management and Culture Science and combines author’s reflection, practice and exploration. Through analysis of a large number of typical cases, this essay systematically and thoroughly discusses the critical function, main mode, development route and policy recommendations of cultural entertainment industry. The details will be illustrated as follows:First, this thesis analyses the relationship between cultural enteratainment industry and other recreation one. At the same time, this article mainly discusses the major functions of cultural entertainment. Inspirations are acquired from the comparison between China’s entertainment and the international one, and the development inclination is identified by analyzing the current situation of China’s entertainment industry.Second, it explores the main mode and operational characteristics of this industry. In this thesis, the mode of cultural entertainment is divided into five sub-modes, including sites, sports, tourism as well as variety show and film and video culture entertainment, with respective discussion of these four sub-modes.Third, it also researches on the development route of cultural entertainment from the perspectives of seeking for characteristic development, innovating business simulation, promoting cultural entertainment by talents, as well as of improving cultural connotation.Forth, through combing the practice and exploration of Chengdu DXD Entertainment Management Co. Ltd., it systematically summarizes the development progression and strategies of DXD as well as inspirations.Last, form the aspects of the supporting macroeconomic policy, intensified self-regulation, and correct orientation for public opinion, this essay gives some policy suggestions so as to foster sound development of China’s cultural entertainment.This thesis has a theoretical significance and practical values to foster the sound and innovative development of China’s cultural entertainment.