Culture And Entertainment Consumption,Import Of Cultural Products And Residents’ Happiness

With the eradication campaign fully completed,China has entered a stage of high-quality development,and its people are increasingly pursuing a happy and better life.Using the fixed-effect model,this paper explores the relationship between the consumption of cultural entertainment and the import of cultural products and residents’ happiness by taking the data from China Household Finance Survey(CHFS)and the data from the Reese Customs database in 2011,2013,2015,2017 and 2019.Through literature research,baseline regression analysis of basic data,robustness test and heterogeneity analysis,it is found that cultural entertainment consumption and import of cultural products have a significant positive impact on residents’ happiness.The more developed the economy of the east and central regions,the greater the impact of cultural entertainment consumption and cultural product import on residents’ happiness;Western region economy is less developed,influence is smaller.Level of education and cultural entertainment consumption and imports effect on happiness appears inverted "U" type trend,along with the education level of ascension,cultural entertainment and consumption culture products import effect on happiness increase,when reaches a certain degree,cultural entertainment and consumption culture products import effect on happiness began to decline.The smaller the number of family members,the smaller the impact of chemical entertainment consumption and import of cultural products on residents’happiness.The greater the number of family members,the greater the impact.And put forward relevant policy suggestions of culture and entertainment consumption to improve residents’ happiness:First,understand the importance of cultural products import to the steady development of trade,adjust cultural trade policies,promote China’s international cultural competitiveness.Second,we should improve the social distribution mechanism and narrow the sense of gap caused by the income gap of individual residents.Third,we should improve social infrastructure construction and build a safe and harmonious underpinning mechanism.Fourth,we will continue to standardize the market standards for cultural and entertainment activities and import of cultural products,encourage the whole people to organize cultural and entertainment activities,and invigorate the market vitality of leisure,cultural and entertainment consumption.Fifth,fully tap the elderly cultural entertainment consumption potential,guide the holding of leisure cultural activities.