Research On The Organic Integration Of Commercial Complex Building And Visual Adevertising

In the wake of the development of consumption in China, Commercial ComplexBuildings emerge in large numbers in Majar Cities.Naturally,different type of VisualAdevertising appear on the Commercial Complex Buildings,inside and outside.Theyimpact the visual field of the consumers in the most direct way.The Visual Adevertisingappear on the Commercial Complex Buildings spread away recklessly.More and moreVisualAdever-tising even creat some kind of visual pollution.Therefore,the research onthe Organic Integration of Commercial Complex Building and VisualAdevertising issignality.This thesis take the Organic Integration of Commercial Complex Building andVisualAdevertising to be the object of study.The research methods includequestionnairesurvey,field research,analysis and contrastive of a large number of examples.First of all,introduce the implication of Commercial Complex Building and VisualAdevertising.Then,elaborate the reason why Commercial Complex Building and VisualAdevertising collide with each other.And also did questionnaire about CommercialComplex Building and VisualAdevertising to different age consumers. Afterthis,analyseThe Wanda Plaze at Xi’an Min Leyuan and The Li Feng InterNational Building fromseveral angles, seriously and detailedly.Induce the design philosophy of the OrganicIntegration in many different levels,information,shape and technology.Sum up the design procedures of how Commercial Complex Building and VisualAdevertising merge together organically. At last,introduce the constitution and technical measures,which can achieve thedesign procedures above.The Organic Integration of Commercial Complex Building and VisualAdevertising is still a brand new task. The value of this thesis rest with the preliminarystudy of the design procedures of how Commercial Complex Building and VisualAdevertising merge together organically.This is to the benefit of the architects and thecity planners.The can use this to be an example and regulation. So the significance toreality is significant.