On The Main Visual Commercial Value In Automotive Advertising And Marketing

Since the reform and open policy, foreign new concept was introduced into China, in which there are closely linked with the auto industry can design industry. Who can't deny, with the gradual development of the auto industry, China's auto market is the world's largest potential market, followed by automobile industry plane advertisement vigorously develop, in this time of knowledge explosion, except for TV ads in print ads become automobile industry outside the important activities of propaganda way. Because China's economy is getting a substantial after the reform and opening to the development of the former make compatriots prohibitive car slowly into people's lives, no longer is unreachable fantasy, gradually has become a common family of transport, which determines that the industry's development and competition, which is essential to print ads. In today's society, the deluge of planar car advertisement lots of filled with people's eye, have become less People's Daily life, and do not part of the concept and main vision was introduced, its car industry for car among the sales made great contribution, commercial value reflected in with earnings, for the purpose of car sales, in the visual as the center, extend the activities for support materials to emerge in endlessly, which can express the event central theme Lord has a high requirement, visual most auto industry Lord vision also are imitated foreign, doing no real form China's own thing, in this context, our plane advertisement industry and automobile industry is facing unprecedented development opportunity, among them the most important in the vision. In the main vision for automotive industry created great wealth there was also some new situation and problems, and how to let the Lord visual maximum benefits in the automobile industry of the play is the commercial value, to meet market demand, a series of problems with the brand idea gradually come to the surface that is worth our soul-searching question. This paper is based on the theory of the strong, under the support of the Lord and spread the visual in automobile industry of commercial value among the embodiment of the research and discussion.This thesis in many domestic and international advanced design theory, under the support of the increase in automobile industry in China print ads is not enough mature main vision, focuses on the current situation of visual in the car industry Lord commercial value reflect the problems for the author to analysis, now just in doing this one industry, so has the advantageous conditions, can put yourself in to experience, to analysis. In order to make oneself can better understand and analysis, the author not only work in practice experience, the more therefore this paper can have strong theoretical support and collect a lot of material. Hope can be in real daily practice to task for lead, combined with my own experience and ideas for the visual how in in the automotive industry better reflect or play its the biggest commercial value do some analysis and research.