Research On The Competitiveness Of Digital Cultural Industry Of Shandong Province

The digital transformation of the cultural industry is an inevitable choice for the quality upgrade of the cultural industry,a new economic growth point and an important cultural development strategy,which reveals the truth of the cultural industry sunrise theory.In the new century,under the background of the deep integration of culture and technology,the country has successively issued such important documents as Guidance on Promoting the Innovative Development of Digital Cultural Industry,and Opinions on Promoting High-quality Development of Digital Cultural Industry.As a result,the digital cultural industry has leapt to occupy the commanding height of industrial hard power and cultural soft power competition,showing an explosive growth trend.Shandong Province,as a major economic and cultural province,needs to continuously improve the competitiveness of the digital cultural industry to promote the high-quality development of the cultural economy,and accelerate the conversion of new and old kinetic energy.This thesis defines the concept of digital cultural industry and the competitiveness of digital cultural industry,and introduces diamond model and hierarchical model to lay a theoretical foundation.Making a descriptive analysis from three aspects of industrial policies,key industries and key enterprises to introduces the development status of digital cultural industry in Shandong Development.Design and determine the competitiveness evaluation index system of the digital cultural industry with the help of expert consultation method and on the premise of following the principle of index selection.Collect specific index data of 31 provincial administrative units in China through official channels such as industry yearbooks,local yearbooks,and industry reports,and use SPSS 25.0 software and factor analysis method for comprehensive evaluation and analysis.The empirical research results show that the competitiveness of digital cultural industry in Shandong Province ranks seventh among provincial administrative units in china,which is in the downstream position of the first square array,far behind Beijing,Guangdong,Zhejiang,Shanghai,and Jiangsu,which are the five leading groups.There is a large gap in competitiveness in terms of industrial scale and industrial expansion,while the basic competitiveness advantage represented by cultural resources is very obvious.Comparing with Beijing,Guangdong,Zhejiang and other provinces and cities,it is found that the competitiveness of digital culture industry in Shandong Province has problems in the supply of industrial policies,the quantity and quality of Internet companies,the talents of the digital culture industry,and the vitality of digital culture consumption.Combining the content of descriptive analysis,it is believed that the main strategies to enhance the competitiveness of digital culture in Shandong Province should include:Deepening reforms,improving the supply of digital cultural industry policies by optimizing top-level design;Cultivating the main body,cultivating the Internet leading enterprises with market competitiveness by increasing the investment in science and technology and talent introduction and training;Gathering development,with the help of the rise of the creative class and the incubation of small and medium-sized enterprises,to vigorously build a digital cultural industry park;Innovating content,creating new cultural and creative plans based on IP thinking to give full play to resource advantages.The development of the digital cultural industry is not only a response to the reality and necessity of building cultural industry with Chinese characteristics under the national strategy,but also a response to Shandong Province to seek to improve its economic hard power and cultural soft power.