Research On Culture Identification And VIS Construction Of Mining Enterprises In Southern Mountainous Areas Of Shaanxi Province

Most of the enterprises had been established because of the national defense and economic needs are mining industries and military enterprises, in southern mountainous areas of Shaanxi Province in the early days. Long-term closed production basing on favorable terrain restricted by technology confidentiality and safety factors. Environment sign were not clear all of the areas, there were no clear view to identify the enterprises. With the sharing of information technology, these industries and mining enterprises have no longer need closed production,but to adapt themselves to the open market competition; and with the exhaustion of some mineral resources, mining enterprises have to start to product people supplies; another enterprise employees blindly repeated of production, thought aging, enterprises lack of vitality and vigor. Whether these enterprises wants to expand the market and sell products or bring the fashion element to active atmosphere, needs a strong visual identity system to create unique new enterprise image, so as to promote the enterprise’s taste, cohesive force and power. No doubt the most persuasive method to construct VIS is to basically take the enterprise culture what the soul of enterprise. The author composes the existing writing on the basis of which the systematically analyzes and studies the culture identification and the construction of the VIS construction of mining enterprises in southern mountainous areas of Shaanxi province.Shaanxi JCL Nickel CO.Limited which area predecessor is HuaAo gold mine, is located in the south of Qin Ling, for the exhaustion of the gold resources so just mine nickel resources, is experiencing assets reorganization, production facilities, employee needs to soothe and reconstruction to the process of product sales, is the most representative enterprise development of mining enterprises in southern mountaineous areas. The article to fry the JCLN field study, based on deep mining enterprise culture capital, and from the corporate geographical feature, the road traffic, visual performance and production and living facilities to use VIS will enterprise image and the enterprise culture construction as a whole. Concrete summary from the color, the text orientation, graphics and environment identification and finally draw enterprise culture identification and VIS construction only to respect and based on the traditional culture of the enterprise in order to bold innovation, can thoroughly improve whole vision image of enterprise and people’s visual environment.