| With the progress of The Times and the development of society, the city in the high pollution enterprise faces new challenges, but at the same time it is also an opportunity, enterprise development mode, and the transformation of the new enterprise image erect is especially important.In today’s world, cultural and economic close contact, mutual penetration, the economic development is due to participate in and support the culture. With the economy to develop, the competition between the enterprises gradually from the price, product quality and service of the competition, the enterprise development competition between fame and influence. In recent years in the world, many companies enterprise image as an important part of the management strategy, especially the United States, Japan and other developed countries the rise of enterprise image-CI boom. The successful introduction VI strategic workers may be a correct understanding of enterprise ideas, a vigor of the whole, and shape the unique and strong enterprise image, and get the public trust and produce the best business environment. The future economic development, will face more and more international cooperation and bigger international market and better communication medium. We will put the essence of Chinese traditional culture and the modern concept of commodity economy and modern western enterprise management methods of the mixed together, so as to create a set of Oriental characteristics and with the full time color of new Chinese Ⅵ, the only way to make VI in China root and thrive.Qingzhou cogeneration plant it is such a transformation of the stage.My research emphasis is placed on exploring shandong qingzhou cogeneration plant in future development through the positive for strategic transformation and adjustment and new enterprise image setting up, so as to improve the competitive power of enterprise, to avoid the future market competition the adverse factors. A good enterprise image, once in the consumers’mind taken root, this is difficult to quantify the factors play the energy can’t measure. |