Study On The Choices Of Cars Exterior Color Based On The Color Preferences Of Professional Women

Car consumption becomes each consumer necessities,with the coming of Consumption age and experience economy era.With the increasingly fierce background of competition in foreign car market,the attention of consumers transforms from rational design to "visual","personal" color attention.The sensitivity to color and extreme requirements to color emotion make professional women become the focus of the research object in car market.This issue researched based on the "color preference","car exterior color design","occupation female consumer psychology" as the research foundation,Starting from the importance of the color design in car appearance,based on emotional characteristics, consumer psychology and the color requirements,the occupation female in Beijing area as target research group, this paper makes a research between the color preference of career women and the color selection of car appearance.Combined with the analysis of survey data, this paper emphatically summarized the color preference of occupation women in Beijing and the color selective preference of car appearance,in order to explore relevance and new value both occupation women in Beijing and the color selective preference of car appearance, and tries to analyze color intention distribution map of the color preference of occupation women in Beijing and the color selective preference of car appearance.On the research methods, this issue adopted literature review and summarize method and case analysis, the theory, in practice some SPSS data analysis and quantitative analysis method of combination of qualitative research.Through the research to argue that can draw the following conclusion, professional women of color preference has correlation with car appearance colors’ selection.