Study On The Traffic Management Plan Of Large Special Events

With the development of our national economy and the comprehensive nationalstrength of ascension, more and more large special events are held in the big cities ofChina. Large special events can enrich people’s material and cultural life, improve theinternational influence of the host city and bring great economic and social benefits.But, large special events increase traffic demand, affect the existing traffic. Scientificand reasonable traffic organization plannings, and traffic demand management areeffective methods to solve the traffic problems of large-scale activities, and also arekey factors to ensure the successful hosting.First, this paper introduced the definition and classification of large special events,and analysis the traffic characteristics of the hosting city in three aspects, trafficdemand, traffic flow and traffic organization management. And then on the base of thetraditional four stages method, it established a special traffic demand forecasting modeland an audience traffic demand forecasting model to forecast the traffic demand oflarge special events. Second, after analyzing the traffic organization and managementexperience of other cities which hold large special events, it made research on trafficorganization and management methods of large special events, including trafficdemand management, special traffic planning, public traffic planning, large-scaleactivities traffic information release and emergency transport organization planning.The third, it built the evaluation index system of traffic organization managementscheme for large special events, and established an evaluation model based on the greycorrelation degree. Finally, taking the2011Shenzhen World University Games forexample, and using specialized software to simulate and evaluate, it come to aconclusion that the traffic demand forecasting model is accurate and the trafficorganization management methods are reasonable and effective.