The Research Of National Folk Tourism Product Design Under The Public Media

The national folk tourism product accompanied with the rise of tourism, evolved from the development of general merchandise. From an economic standpoint, general merchandise and Ethnic tourism products belong to the same areas. But from the standpoint of demand theory, general merchandise mainly meet the material needs of consumers; the national folk tourism products meet the spiritual and cultural needs of tourists. Both demand different levels resulting in both on the concept of value orientation, the differences on the essential attributes and purchase motivation.The second part of this paper, standing on tourism, economic analysis of existing properties and the essential characteristics of the tourism product; followed by the national folk tourism product since the commodity circulation, then the marketing vision is bound to become the focus of its attention. The Public media has been hailed as the fourth power of today’s society. The right to speak in her hands, let the Public media to become a modern social ideology the most common, the most representative of the carrier, this era of information and culture output window. Sales of the product can not be separated from publicity, tourism products in the usual way over the years in the marketing channels already not bring about new opportunities for folk culture products, and therefore must be to find a new form of sustainable operation from marketing channels to drive its development. The role of the Public media is also here. The national folk tourism product is a geographical and cultural symbols grafting product, its design shape must be the combination of the culture, marketing, and design. The unsatisfactory design morphological design, market, cultural combination of all three, especially in a post-modern society, a large market Context triage of Public market and niche markets, media and marketing communication, has been a cultural product, especially is the opportunity to the nation seek greater development.Human nature is the pursuit of the dual nature of the material and the spiritual. In the post-modern context, people are constantly looking for new symbols stimulus to get to survive in a materialistic society must joyous. Consumers want to purchase travel products to get them from a variety of media understanding or respect of these products and their cultural connotations. However, the majority of ethnic folk tourism products can only sell the geographical and cultural, geographical and cultural transition consumption, cultural transmission (propagation) of soil on a fundamental change. Therefore, the third part of the article is mainly based on documentary research, interdisciplinary research method, logical reasoning, research method, the Public media as a vision, first discussed the concern of the government and civil society, social forces of national folk tourism products, especially the government institutions, design companies to do design practice. Specific examples Market Perspective product marketing relationship with the design of the positioning of the convergence problems, and highlighted first discusses the existing tourism product sales of national folk form and defects, such as market factors, design factors, commodity factors, cultural factors, and other reasons.The fourth part of the article, in accordance with aspects of the industry chain, from media, marketing, design, Trinity’s link to start thinking about, ask questions, analyze problems, to solve the problem. Induction, first on the the form marketing in the third chapter, the market form, consumers form design form of the present design orientation there is a deviation from the aspects of the industry chain, particularly marketing, channels, circulation of national folk tourism product market feel the pulse. Then, for the design of the status quo, and for general tourism product design vocabulary level, product semantics, marketing, and design symbols kicking angle for the national folk tourism products looking for design-oriented. Aims to combine the research results of the three theoretical disciplines, respectively, standing on the point of view of the producers, operators and tourists travel to participate in the main body of the national folk positioning the different needs of the tourism product design analysis, drawn national folk tourism products due design positioning method. The aim of the set of reference design is the author of the study results, the designer of the national folk tourism products, and to rationalize the national folk tourism product design, integration, scientific theoretical basis. Due to the limited nature of the case and the variability of the Public Media, go to a logical conclusion in this chapter the author as much as possible from the design practice derive the theoretical point of modern media Perspective tourism products should follow the kind of design ideas, its design thinking and method a variety of possibilities.