Study On The Packaging Design Of Henan Folk Clay Sculpture Tourism Products

Henan is located in the hinterland of the Central Plains,with a long history and culture.Henan folk clay sculpture contains a variety of folk art forms,among which Henan folk clay sculpture is one of the representative forms of Henan folk art.It has a cultural history of more than 5,000 years and is listed as the world's intangible cultural heritage.It contains the auspicious auspiciousness of the ancients.Allegory,coincides with modern people's longing for a better life.Clay sculpture mud dogs are folk clay sculptures sold in Taihaoling Scenic Area,Huaiyang County,Henan Province every year on the second day of the second lunar year.At the same time,the Huaiyang Tourist Scenic Spot in Henan is also the only place where clay sculpture mud dogs are sold.At the temple fair,people bought mud dogs and prayed for their children and grandchildren to extend,and family harmony and all things went well.Huaiyang Taihaoling Scenic Area has become the most famous scenic spot in Henan Huaiyang Tourist Scenic Spot and the only 4A scenic spot in Huaiyang.Clay and mud dogs have become one of the main tourist products in Henan Huaiyang Tourist Scenic Spot.The development and gradual maturity of the tourism market has made tourists' requirements for packaging design of clay sculpture travel products higher and higher.The status quo of packaging of mud dog travel products in simple packaging or no packaging cannot meet the needs of market development.The packaging design of clay sculpture travel products needs to be resolved.This project takes the packaging design of Henan folk clay tourism products as the research object.Through the concept,types,artistic characteristics and market packaging status of Henan folk clay tourism products,it finds that Henan folk clay tourism products face the rapid development of the tourism industry.space.Through the analysis and comparison of different folk clay sculptures across the country,we can find theunique signature characteristics of Henan folk clay sculptures and establish the uniqueness of local brand packaging.Through studying the packaging design of market-leading tourism products in a modern environment,such as Tiantan Cultural and Creative Packaging Design and Beijing Tuer Ye Clay Design,the aesthetic characteristics and aesthetic appeal of modern packaging are summarized.In the final design practice chapter,the theme of the design of the Henan clay-clay tourist products is the design of packaging logo,innovative packaging structure,and unique visual design of packaging.The clay packaging design completed in this design practice not only protects the basic functional attributes of tourism products but is also more aesthetic,cultural,and artistic.Through innovative packaging design,the value of clay packaging is enhanced to promote the product and promote the product.Local tourism development.