Research On The Design And Development Of Tourism Commemorative Products Based On The Perspective Of Folk Culture ——Take The Changbai Mountain Area As An Example

Culture is the witness and mark of historical development and progress of human civilization,Traditional Chinese culture is the blood and gene of the Chinese nation.Folk culture comes from life and is rooted in the people.It is a part of Chinese traditional culture.But in recent years,with the development of The Times and the acceleration of the urbanization process,folk culture has been lost to some extent,many folk cultures scattered in the lanes and countryside are gradually declining,getting further and further away from people.Under the background of cultural confidence,how to maintain the authenticity of folk culture? How to make it not only recognized by The Times,but also sustainable development and inheritance?With the combination of tourism commemorative products is undoubtedly one of the best ways.In the design,it fully excavates the material and non-material culture in folk culture and absorbs the connotation,combines the modern design method to carry on the visual design,integrates the modern aesthetic concept,so as to continue the spirit of traditional folk culture.To realize the space-time dialogue between traditional folk culture and modern art and enhance people’s understanding of folk culture in design,this is not only the inheritance and development of folk culture,but also an important means for Chinese culture and design to go to the world.In recent years,with the continuous growth of China’s economy,the optimization and upgrading of people’s consumption structure,the structure of tourism industry is gradually changing to the stage of high-quality and personalized development.At the same time,the development pattern of economic globalization has further promoted the rapid development and expansion of tourism market.Changbai Mountain is a famous scenic spot in China.Its abundant ecological resources and profound cultural heritage attract numerous domestic and abroad tourists to visit here.With the continuous deepening of Changbai Mountain tourism opening and cultural and tourism integration development,more tourists will feel and pay attention to the cultural history of Changbai Mountain area.Folk culture is the most representative form of original ecological culture in Changbai Mountain area,with long history,inclusive integration and diversity.Therefore,in the process of writing this paper,from the perspective of folk culture,tourism commemorative products as the media,through the analysis of the characteristics of folk culture in Changbai Mountain area,the expression of folk culture,fully excavate the cultural symbols and cultural connotation of the folk culture in Changbai Mountain area.This paper clarifies the development status of the existing tourism commemorative products in Changbai Mountain region,analyzes the design and development mode and success of the folk culture tourism commemorative products in other regions in China,and discusses the deficiencies of the design and development system of tourism commemorative products in Changbai Mountain region through comparison.Combining with the folk culture of Changbai Mountain,this paper analyzes the design principles,design methods,development and promotion strategies respectively,and puts forward the design and development ideas of folk culture tourism memorial products of Changbai Mountain with certain theoretical significance,providing theoretical reference for the other designers to design and develop similar products.In order to promote the Changbai Mountain region tourism industry comprehensive and balanced development contribution.