Research On Application Of Kansei Engineering To SUV Body Shape Design

At present, the products on the market have been able to meet the basic functions well, use and quality of the request. However, apart from the use of functional and product quality is important, the aesthetic, emotional experience and other factors are also important, and this factor is difficult, some of which can not be quantitative or specific show. Kansei engineering technology will be applied to product design is essential.Kansei Engineering to focus on the emotional aspects of products to pursue. It is a psychological response to the original consumer technology workers:importance of consumers on the emotional and sensory needs, be quantified as data and video as design elements. The SUV as a new generation of transport in addition to its good inherent in the completion of practical functions, embodies the spirit of more to meet the needs and feelings. The purpose of this study is to examine the application of Kansei Engineering SUV body shape design analysis, grasp the principle of its application, a better design for the SUV to provide theoretical support.Paper first introduced the basis of kansei engineering knowledge, composition, and a detailed analysis of its applications and its unique advantages. Analysis of Kansei Engineering in product design, forecasting the future of kansei engineering design will be far-reaching effects. Patterns and then design and kansei image analysis of the relevant summary of the theory come to kansei engineering technology in product design in the form of the meaning and methods of application. On this basis, the integrated form of the evolution of body SUV and development process to form the body of the SUV based on the classification of the various types of SUV’s body to carry out sensitivity analysis of morphological characteristics. Finally, the previous theory, image and demand from the consumer’s point of view, will be the practical application of Kansei Engineering to Design and Analysis of SUV body shape design study, the most popular SUV currently on the market to draw the body shape and influence consumer choice of kansei image Kansei Engineering obtained at the same time applies to product design can be an accurate grasp of the emotional needs of consumers, the elimination of fees and the designer’s cognitive differences, and can use the SPSS statistical analysis tools to quantify as to guide the design of specific data.