The Development Of Foreign Garden Center And Its Inspiration To China

The garden centers have been developed in those countries whose home gardening is developed very well. Our home gardening industry is just starting because of our economic and political, and the gardening retail cannot meet people’s need for horticultural products, therefore some enterprises introduce new modes for horticultural products retail which is named garden center. The Garden Center of America, the UK and Germany have developed for decades or even centuries and accumulated much successful experience. This paper attempts to summer up the effective experience of these countries through analyzing its development process, and pose feasible suggestions for the Garden Center development of our country.In the first part of this thesis, it introduced the definitions of Garden Center, as well as the type and the characteristic of Garden Center. Next, it analyzed the development progress of foreign Garden Center by the examples of United States, the UK and the Germany. And summarize a sigmoid curve which represents the life span of any Garden Center. After that, it summer up the experience of foreign Garden Center which include the location and layout of Garden Center, the display of products, the promotion strategy, ecommerce, branding, team management and so on. And then, it analyses the development and problem of Garden Center in our country. And introduce three Garden Center which is Hongyue Garden Center, EcoG Garden Center and Centery Garden Center.Finally, the last part is the inspiration of foreign Garden Center. Which include the following:lead consumption; readjust the products tructure; develop new products; Strengthen promotion; optimize shopping environment; provide better customer service; strengthen personnel training and build brands.