Characteristics Of The Agricultural Product Packaging And Computer-aided Color Design

With the development of economy, the market of agricultural products changes from extensive form to the intensive mode. Packaging plays an important role in transmitting the information of the agricultural products, inducing consumption, and spreading cultures. Since China joined WTO, the competition of the agricultural markets has became sharper day by day. Compared with the exquisite packaged agricultural products abroad, Chinese products are rough and lack of art.This article focuses on the research of computer-aid color design of agricultural products’ packaging characteristics, aiming at the limitations and weaknesses of packaging of agricultural products. On the basis of the research of the computer-aid color design, the thesis integrate the local and national characteristics into the packaging of the agricultural products, which is expressed by the computer-aid color design. It provides a scientific method and an effective tool for the color design of agricultural products’ packaging.The following is the main contents of this thesis:1. Analyze the current situation of the domestic and foreign agricultural products’ packaging and put forward the design concept integrating national characteristics from the perspective of the national culture.2. According to the theoretical framework of computer-aid color design, formulate expression of the agricultural product packaging with computer-aid color design techniques. Focus on how to build the theoretical framework of color design for agricultural products packaging with national and local features, and make a detailed description of computer-aid color design process.3. The methods and applications of the computer-aid color design with distinctive national features. This paper analyzes the characteristics of computer-aid color design, and produced "Leyuzhong" Seed series packaging and cherries packaging with digital design ways and methods.