The Research Of The Consumer Decision Based On Cognitive Psycholgical Of Industrial Design

This paper is produced in the consumer purchase decision-making process, as aunique design factors that can influence consumer decision-making variable factors,how to play a role in influencing consumer awareness of goods that the consumersmake the purchase decision. Research are what the consumer awareness of goodsproduction, processing, feedback, and consumer behavior to make the process ofpurchasing decisions, and in order to consider in what way will be designed toinfluence consumer decision-making.This study mainly to obtain awareness of consumers around the combing,processing information, and eventually through the reflection of information to makepurchasing decisions to expand. In the case, will combine the features of the author’sown work, focuses on how automotive designers, through their own design from thecognitive impact on consumer decision-making, the performance of the design fromone side in what works to attract consumers, and guide consumers purchasingbehavior.Based on cognitive psychology and consumer behavior, the concept ofdecision-making, through case analysis, summarized some of the specific shape ofsurface trends on consumer awareness generated by the different effects, and attemptsto apply these laws to the design being, tried to influence the design of consumerawareness, the results of its decision-making toward the direction desired bydesigners.