Research On Room’s Present Status And Upgraded Design Of High-end Business Hotels In Guangzhou District

As the political, economic and cultural center of Guangdong Province, Guangzhou hasbeen playing an important role as the southern gate of China, is an significant window to theworld. Since the times of “Thirteen Hong”, Guangzhou has been a major trading port. It has along history of trading, known as the “Millennium Commercial City”.1950s, the successfulhosting of the China Export Commodities Fair promoted the trading business in Guangzhou,and consolidated the position as an commercial city. The fair also influenced the developmentof hotel industry in Guangzhou. Lots of famous Hotels were built around these years:Guangzhou Hotel, Baiyun Hotel, Oi Kwan Building, Nanhu Hotel, White Swan Hotel, TheGarden Hotel, China Hotel, Dongfang Hotel etc. The characteristic and orientation ofCommercial City means that the primary customers of Guangzhou’s hotels are businesstravelers. Meanwhile, being the southern gate of China proposes the huge demands for thehigh star-rated and luxury business hotel. With the success of bidding for the2010AsianGames, a large number of high-end business brands which are owned by several internationalhotel management groups were racing to grab a piece of the market share in Guangzhou,bringing new opportunities and challenges into the hotel industry. As the most direct sourceof hotel’s favorable economic benefit, the guest chambers is the areas where guests stay forthe longest time in the hotel. The design of the guest chambers is always the priority for all inthe hotel building design and a decisive factor in the success of the hotel management, too.With the development of our society and increased competition in the hotel industry, newdesign concepts keep emerging. The consume concept, cultural and aesthetic standard andlifestyle of consumers change quickly. And with the demands of the updating of hotels, thehigh-end business hotel guest chambers needs periodical upgrade in order to stand out fromthe intense market competition.This thesis research on existing chambers areas of the high-end business hotel inGuangzhou, analyzes and summarize the main points of design, principles and developmenttrends of the hotels. Combined with the completed upgraded case, focuses on the analysis ofthe high-end business hotel upgraded strategy and tactics.The thesis is composed of five chapters： The First section of the thesis relates to the research background, significance of the topic,the scope, contents and framework of study.The Second section of the thesis introduces and analyzes the develop actuality of thedesign, demonstrates its concepts, classify, characteristics and development tendency.The Third section of the thesis selects real cases to analyze the function configuration,space organization, interior decoration in the guest chambers area design, in order to concludea set of standards as the theory basis of the future upgrade of the hotels.The Forth section of the thesis focuses on the upgrade strategies and real projects andexplains the design strategies and principles in the upgrade process of the high-end businesshotel guest chambers area.The Fifth section of the thesis summarizes the current condition of the Guangzhouhigh-end business hotel guest chambers design, and prospected its transformation andpromotion tendency.