Application Research Subconscious Behavior In Product Design

Subconscious behavior is a tendency of people to act unconsciously, it isan objective act of inadvertently by people experienced in a long time in dailylife, psychological, instinctive reaction, psychological and emotional cuestriggered under other effects. Product designer by understanding the physicaland emotional state of the user, the user’s heart needs to grasp, analyze userbehavior patterns subconscious, subconscious behavior analysis results willbe used in product design, which is found in the user needs to provide designresolve conflicts HMI process.Have irrational subconscious behavior, tacit, instinct, experiential,emotional and universal other features. Research on the subconsciousbehavior help to identify hidden needs of consumers, provide mental model ofproduct design, and the design can be given to emotion. Subconsciousbehavior in product design to product design with the use of role-oriented, andable to promote the use of the product design to guide behavior. The use ofsubconscious behavior in product design, the need to take full account of thehuman characteristic parameters, the nature of the needs of the user, the user’semotions and habits scale, and behavioral adaptation technologies Humanfactors and behavior in close contact with the subconscious color, texture,shape design, so that the product features with elements inspired subconsciousbehavior. By studying the subconscious behavior, the design model and theuser model is easy to meet the basic consistency of matching people in thenatural state of the successful completion of product operation, this wouldboth reduce the possibility of operator error and reducing people’s operationalproblems, make product design to life, creating a creative design methods.