A Research Of Fashion And Media Effect On Symbol Consumption

Fashion as a typical consumer behavior more traction in all aspects of the social fashion trends, its symbol value much public attention. With the advent of the era of consumption. Therefore, innovation point of this article is from the perspective of baudrillard’s consumption symbols, choose semiotics theory as the breakthrough point, to observe clothing popular phenomenon and the media effect reflects the whole society’s consumption psychology and consumption behavior. The results of this paper is the factors of the most symbolic nature of the dress as the blueprint, and combining the theory of semiotics and brand proved that baudrillard "symbolic consumption" in modern Chinese society’s point of view of practical significance. Due to consumption of symbols is an important part of the dress, in this sense convey information media is a kind of symbolic action, so "make sense" has become a more typical symbolism. Thus consciously or unconsciously create a popular myth. Starting from the founding of new China60years, to dress to convey information, create a typical consumption symbol significance, and its symbolic reflects the connotation of Chinese contemporary clothing fashion, points out that as an art symbol of modern clothing has been alienated as symbolic consumption, clothing brand became the first logo identity, the meaning of modern clothing symbols consumption in the consciousness of the people.