Study On The Method Of Post-Modernism Design In Childlike Style Womenswear

Postmodernism is an important influential artistic trend that emerged in the 1960s, developed in the 1970s and matured in the 1980s. It is also a movement of cultural ideology which is rich in content and varied in style.The forms of postmodernism design is a challenge and breakthrough to modernism design. It tries to destroy the monotonous, standard, simplified structure of modernism design, pays close attention to meet the need of different aesthetic judgment and diversified requirement. Furthermore, postmodernism design pursues injecting interest into design as if it were a game, and focuses on emotional interaction between person and product.Fashion works as one of important carriers of art and culture, any reform of Arts or social factor will effect evolution of fashion style, and bring new look to it. From Baroque, Rococo to Art Nouveau, or Cubism and Pop Art, each art movement imprints their artistic characteristics on fashion style. Therefore, fashion designers obtain inspiration from postmodernism art, then apply to the field of fashion.When the new era of postmodernism design comes, it brought many new styles for fashion. Although childlike-style clothes has emerged early in the twentieth century, actually it appeared on the stage of fashion and attracted increasing attention until deeply affected by Alchymia and Menphis Group in the 1970s of this century. By this token, childlike womenswear is a kind of interesting, relaxed, perceptual fashion style, which strongly resuscitates these years under the influence of postmodernism design. Against the background of postmodernism culture, womenswear has the exact and rational character lasting from modernism. Besides that, it integrates imagination and connotation into designs, present a new form of childlike aesthetics that tends to be manifold, sportful, humorous, symbolistic. No matter on the T-stage or in the daily life, the design of postmodernism design do practice and innovation on childlike womenswear once and once again, adding more fun visually and emotionally.This thesis starts with two parts. On the one hand, from the design point of view the author analyzes the visual characters of works of postmodernism design in related area, then try to sum up the design methods equivalent for each character; On the other hand, the author tries to analyze the appearance of general childlike womenswear on theme, shape, color, pattern, material. The intention is for studying childlike womenswear’s apparent look using the method of postmodernism design, to see the differences between this and general childlike womenswear. So how to use the method of postmodernism to design childlike womensear on theme, shape, color, pattern, material is primary coverage.