Development Strategy Research On Private Training Institutions For Enterprises Of Fujian Province

Enterprise training,as the emerging industry,is an important part ofthe education market in today's society which is filled with competition.The enterprise training market in the developed countries such as Europeand America is relatively developed.Since the government of Chinapromote vigorously the economic development of Fujian province,Fujianprovince made great progress,with the rapid economic development,thecontinued increasing amount of enterprises.Particularly,the privateenterprises grows rapidly.But the speed of the market of enterprisetraining in Fujian is slower than many other province.In the fiercecompetition environment,how to make effective development strategy soas to respond to the training needs have been the important task of theprivate training institutions.Through using of theoretical analysis andenterprise interview combined with relevant statistical data,the paperanalysis the internal and external environment of the private traininginstitutions from two aspects,including the training target and the privatetraining institutions.Firstly,the paper research the macroscopic andmedium influencing factors of the training institutions by the PESTmethod and Potter's five forces model.Secondly,so as to make a detailedanalysis in research on private training institutions,the paper use theSWOT analysis tools and reveal the development advantage anddisadvantage and the external opportunities and threats.Lastly,according to the above mentioned,the paper obtain four strategic choices and thespecific strategy.