Strategic Analysis And Development Of Lanzhou SUCCESS Training Co.Ltd

With the reform and opening up of China, last 30 years witnessed great improvement in the country's political and economic systems. Rapid development of the market economy and the diversification of economic structure promote the diversification of the educational system and provide a relatively relaxed environment for the social organizations and individuals to be engaged in education courses. In addition, the increasingly higher demand for the quality of people and the education degree and the employment pressure promote the promising development of the training market. At the same time, as the country's western development strategy is on the gradual implementation, the western commercial training will enter a new stage. In order to meet the requirements of the enterprises for the reserve and training of talents, the training institutions must be clearly positioning. Under the national macro-policy environment, how to grasp the opportunities to clearify the trend of the business training development counts. The actual circumstances of Lanzhou SUCCESS training company and the corresponding strategic development planning are the key issues of this essay.With the help of strategic knowledge of management and through the analysis of the internal and external environment facing Lanzhou SUCCESS training company, a clear positioning of the company and a corresponding strategy will be developed. Moreover, the overall strategic vision and implementation of appropriate measures will be raised, which have the actual significance for the company and references for other companies.This paper adopted PEST Model, from the political, economic, social, cultural and technological aspects to make an analysis of the external macro environment of Lanzhou SUCCESS training company and through the Porter Five Forces Model analyzed the industry structure from the aspects of industry competitive structure, market and customer segmentation and the competitors. Then this paper makes an analysis from the aspects of operation situation, core competencies, corporate culture within the company.In the above analyses, based on the combination use of tools such as SWOT Analysis, strategic options of Lanzhou SUCCESS training company will be advanced, and the strategic plans will be developed. Finally, the organization structure,operation mechanism and strategic control measures will be advanced.