| Along with the fast development of the national economy in recent years, the investment activities in real estate flourish increasingly. However, the especial characteristics of real estate decide the characteristics of real estate investment and development, such as high risk of investment, long period of exploitation, big affect of investment condition and so on. Behind the high speed development the investment risk is also growing increasingly. At present, With the macroeconomic regulation and the control state of real estate, the real estate market is more and more standardized and fiercely competitive。Because opportunities and challenges are often along with competition in the market, so enterprises urgently need to adopt scientific management methods to manage risk in real estate investment and development to conform to the new market situation.The paper distinguishes and evaluates the real estate investment risk by Learning the mature theories and methods of domestic and foreign and analyzing the characteristics of the investment risk according to real estate's development of China. It is meaningful to ensure the real estate investment is scientific and rational, and it is helpful to reduce or avoid the loss of the investment through the analysis of real estate investment risk.In view of the significant influence of investment risk, the paper puts forward the strategies of risk control in the real estate investment, and hope it is meaningful in risk control. |
