JT Group Research On Investment Risk Management Of Residential Real Estate Projects In Jiyuan City,Henan Province

In the context of the increasing level of economic development and the accelerated urban construction in our country,the real estate industry has entered a period of rapid development,making an increasingly significant contribution to the national economy.However,the real estate sector faces various uncertainties and risks due to long development cycles and high levels of uncertainty associated with projects.These risks are interconnected throughout the investment decision,construction preparation,construction,and sales phases,and each stage’s risk factors can lead to exceeding development costs,squeezed profit margins,significant financial losses,and investment failures.Therefore,real estate investment enterprises need to comprehensively consider the complex internal and external environments and various uncertainties throughout the entire lifecycle of development projects.Only by starting from the actual circumstances of real estate projects,conducting a comprehensive assessment of investment risks,and implementing effective risk control measures can a solid foundation be laid for the sustainable development of the industry.This article is based on the risk management process of identification,evaluation,and prevention.It is grounded in the theory of the full lifecycle and risk management of residential real estate development.Using the case study of the X Residential Real Estate Project by JT Group in Jiyuan City,Henan Province,the article identifies 17 risk factors that span the entire project development cycle,including the investment decision,construction preparation,construction,and sales phases.Furthermore,utilizing fuzzy comprehensive evaluation based on the Analytic Hierarchy Process(AHP),the article conducts a comprehensive evaluation of the investment risk factors at each stage of the X project.The evaluation reveals that the overall risk assessment result for the X Residential Real Estate Project is moderate.In the evaluation of each stage,the investment decision and sales phases have a moderate risk level.The major investment risks faced include location selection risk,project feasibility risk,and market marketing risk.The construction preparation and construction phases have a lower risk level.Based on the evaluation results,this article formulates targeted risk prevention strategies for the X Residential Real Estate Project,including conducting in-depth urban research,establishing mechanisms for monitoring market dynamics,emphasizing land exploration and price negotiations,strengthening cost control,and flexibly formulating marketing strategies.The article also suggests that JT Group improve its corporate management system,establish an organizational support system,and strengthen risk warning management,in order to establish a scientific and systematic risk prevention and guarantee system.This will ensure the smooth progress of project development according to the expected objectives,secure the anticipated returns of the X Residential Real Estate Project,and provide research methods and experiential references for future investments in similar residential real estate projects,thus enhancing the practical significance of this study.