Research On The Business Strategy Of Luckyair Airlines

With the rapid economic development of our country, people's living standard constantly improves, so people's travel is no longer confined to the traditional way, such as trains, cars, etc., but to the choice of aircraft this more efficient way to travel. in recent years.China's aviation industry is developing very rapidly, and the growth is very good. China's aviation industry continues to integrate more representative of the original six civilian airlines to integrate, form the three major aviation groups. With China's accession to the WTO, to fulfill the terms of the liberalization of air rights, in such a situation, aviation industry faces fierce market competition environment, the opportunities and challenges, how can they survive and develop in the fierce market competition, which requires company to develop the right business strategy and seize market opportunities, which requires the Lucky airline according to the company's own actual situation and characteristics of the development of rational development strategy.This paper first describes the background of the Lucky airline business strategy as well as the significance of the study, and then use this theory summary and analysis of the micro-environment by analyzing the macro environment of the Lucky airline's. Lucky Airlines, Lucky Air's SWOT analysis, followed by a synthesis and analysis of the strategy used abroad to be sent to the country's airlines, and made a strategic choice of the Lucky airlines, should implement a differentiation strategy-low-price strategy and then put forward the ideas and implementation of the strategic management of Lucky Air differentiation program, culminating in the full text of the summary.