Channel Management Of The New Company. Kangan

The channel is a bridge between maker and customer. It is very important to realize the goods sales, meet the demand of market and get the profit. There are three parts of channel such as channel member selection, channel member encouragement, channel member check. Channel management includes the establishment of channel, the encouragement of channel, the control of channel. Establishing channel is the aim to enhance the competitive and to supply the best service. In order to keep competition, the channel management should adjust according to the market situation.As technology developing, the channel change continuously to follow the market situation. In internet times, the sales on internet become more and more important. It was4.2%of social detail sales amount in China in2011. Internet shows us the channel direct in the future.Beijing Kanganxin electronic technology co., ltd is the general distributor of Casio brand products in the north of China. It follows the strategy of product sales of Casio to establish three channels of music shop, music classroom and Web. It manages the channel with its own rules.Thesis describes the situation of Kanganxin channel management. The questions were found in channel management and the reasons were found.The management is not perfect such as there is no standard of investigation of customer's satisfaction. The wholesale of digital piano is the main sales but there is less profit. Kanganxin is aware of the importance of developing new channel for example Kanganxin enhances website sales.The author made the standard of investigation of customer's satisfaction. It was put into effect in March2O12.The standard of investigation of customer's satisfaction is important part of system of quality management. It is one of evaluation of work data. It is one part of customer relation management. It is paid attention by manufacturer and service style company. Through the analysis of PEST and SWOT, the author gives a suggestion of new channel with sale graining and sell in chain. It establishes the mechanism of sale impel training and training support sale. Through the analysis of setting the position, executing brand strategy, business in chain, training in multiple kinds, public company, it supports the possibility successful of new channel.Thesis research the theory of channel management and the situation of channel management at present. Combining the channel management and the source of Kanganxin, with the selling point of digital piano, the author gives a suggestion of a new channel.