DC (Digital Camera) Marketing Channel Development Analysis

Marketing channel is a way of distributing the products or services. As an importantelement of marketing mix, marketing channel plays a remarkable role;itsdevelopment starts with its foundation to cooperate with the new environment. Howto grasp the marketing rule completely? How the marketing channel is analyzed anddesigned according to the marketing development? Finally, how the steadydevelopment of enterprise is achieved? There are the concerns that any enterprisewould pay attention to.This article simply analyzes DC (Digital Camera) marketing size of channels, users'structures and consumption habit, sum up the marketing channels structures and typesof key DC main marketing channels. Based on the analysis above, the adjustmentmodes of marketing channels have been summed. This article also brings out thestrategies and principles of marketing channels development. At last, the articlesuggests some advice for channels members and forecasts for DC developmentdirection: at the subsequent long period, DC channels development would changetowards the trend of mix channels, small area distribution, stores franchise andnon-store channel.