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Optimization And Design Corporate Culture Of Company A

Posted on:2013-02-22Degree:MasterType:Thesis
Country:ChinaCandidate:M J MaFull Text:PDF
GTID:2219330371973971Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Company A is one of the earliest R&D and production of LED enterprises, enterprises with high technical content, the higher growth advantage in2011successfully listed on the GEM. After the listing of enterprises in the capital to promote the brand driven ushered in the rapid development of the formation of cultural survival and growth stage can no longer meet the development needs of enterprises present, such as:the cost of culture, the culture of control, meritocratic pro-culture. So companies need to optimize the design of cultural adapt to the current development needs of the enterprise.Firstly, a comprehensive in-depth study of corporate culture formation process theories of the building of enterprise culture at home and abroad, influence factors, construction, Myth, and corporate culture diagnosis and change, etc. A company's culture, optimize the design and lay a theoretical foundation. Followed by the optimized tools and methods for Company A Company A's corporate culture diagnostic analysis to determine the characteristics and employee expectations of the direction of the company's cultural development of the existing culture of the company A, in-depth analysis through four levels of the A company culture, determine the point of cultural enhancement. Finally, according to the optimal path optimization to design a suitable rapid development of Company A's corporate cultureThere are a lot of companies have realized the importance of corporate culture, and has begun the construction of corporate culture, however, there are many errors and do not know how to build a cultural construction, the building of enterprise culture through the systematic study literature and international the case of the well-known building of enterprise culture to optimize the design as a combination of theory and practice, company A's corporate culture, trying to find the key points of the cultural construction processes, methods, path suited to China's private enterprises and the cultural construction of the private enterprise to provide a theoretical and practice of combining case...
Keywords/Search Tags:LED Business, Culture, Change
PDF Full Text Request
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