| This paper focuses on the related Strategic management theory and tools, taking YYG Software (China) Co., Ltd. and its own industry of the management software as the research object. Firstly, this paper integrally describes Chinese management software industry the general situation, mainly analyses Chinese management software market structure and the future development trend. In view of market demand factors and the development of the information technology, the business demand of Enterprises informatization shows personalized, comprehensive features. This paper indicates that Management software provider service transformation trends in such fierce market competition, Secondly, it points out that the YYG's market opportunities and enterprise transformation trends, by analyzing the YYG software itself the development course,the target market and business performance, using Michael Porter's Five Forces Model to make in-depth study on the software industry environment facing YYG.Then,this paper details the YYG software business strategy and strategic goals and measures, and deeply analysis that YYG software are facing all kinds of problems from the enterprise value of the activities Finally,this paper expounds the strategy and breakthrough of Strategic Transformation, and designs the process and authorization system involved in the transition process.The purpose of this study is to provide a reference for YYG software company's strategic transformation. According to the problems of the transformation, it points out the way and strategy of the transformation for the problem in the transformation process. |
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