Research On The Strategic Transformation And Business Model Of R Software Company In The Context Of Big Data

With the rapid development of the communication technology and the popularization of the Internet,the industry information platform has entered a highly prosperous stage of construction.The IT technology changed rapidly,especially the emergence of big data,cloud computing platform technologies.It has brought great changes and challenges to the strategic environment of enterprises.With cloud computing platform,building a user-centered software platform and providing big data's service,this information model has completely changed the traditional software industry based on software development.The business model of traditional software industry is also constantly being subverted,if the software enterprise can not innovate the original business model,it will be faced with the risk of being eliminated at any time.The subject investigated of the R software company in this paper is a small and medium-sized software enterprise in the traditional software industry.The bottleneck of the development of the mixed software project mode is gradually appearing,which is facing the problem of how to create the software platform products and realize the platform operation.In order to cope with the change of new era,the enterprises will continue to develop in the future,enterprise strategic transformation and upgrading imminently.In this paper,the external environment and internal environment of R software company are deeply studied by using the PEST and SWOT analysis model.Because of the dynamic development of the environment,the software enterprises should respond to the opportunities and threats in the context of big data.Combined with their own strengths and weaknesses to change the strategic and innovate the business model.Through the QSPM analysis tool,from the angle of quantitative analysis,this paper makes the selection and evaluation of the enterprise transformation strategy,it integrates the analysis of the business model into the enterprise transformation strategy from the perspective of the enterprise business model,and sets out from the perspective of value creation system.This paper studies and analyzes big data's innovative design of R Company's business model,and formulates a more accurate and perfect strategic transformation plan.Finally,it helps the enterprise to realize the strategic transformation and upgrade,it also hopes to give similar traditional software companies to provide important theoretical and practical reference value.