Strategy Analysis Of Bancassurance Development In China In The New Situation

Bancassurance is an inevitable byproduct in the macro background of economic globalization and financial liberalization, bank and insurance business penetrate into each other, and bank capital and insurance capital infiltrate mutually. With the acceleration of the process of financial integration, bancassrance as a new financial system arrangement, have been an important development trend of the international financial industry.Banassurance originating in Europe have developed very maturely at present. So this paper introduces the development of foreign bancassurance industry mainly to European banansurance for example. Banassurance can not only deeply develops the existing customer resources, but also increase middle business income; At the same time, it makes insurance companies to lower costs, increase premium rapidly with the aid of the bank's superior branch resources. Bancassurance play a role of huge synergistic effect and economy of scope in resource integration, cost saving.The development of bancassurance can drive the comprehensive management trends of China's financial industry. The development history of our bancassurance is not long, though we have positive attempts and explorations, and achieved rapid development, but in bancassurance business promoting the insurance premium fast growth, there are also many problems which restricts the further development of the bancassurance industry.Firstly this paper introduced the basic concept and developing history of the bancassurance, as well as analyzed synergistic effect and economy of scope for the bancassurance.The bancassurance is the result of the market oriented development of the international financial industry. Secondly it analyzes the market environment of foreign bancassurance development and the successful cooperation mode of bank and insurance. Again it introduces the bancassurance development situation of our country and analysis the main problems of this industry, and based on this, it puts forward strategies to promote our bancassurance market healthy and orderly, sustainable development.