A Study On The Development Strategy Of China Securities Industry Wealthy Management Business: Based On The Situation Of QiLu Securities

The stock Exchange Market in China had continuously expanded in recent years. The investment products had gradually been wide in variety, and the quantity of securities business departments and the number of customers had rapidly expanded. Simultaneously, the customer structure and customer demand was becoming increasingly complex and diverse. As the major income source of the securities company, securities brokerage business was still in the stage of homogeneous competition and the competition of commission was in a fierce rivalry. At the same time, the growth of private wealth in china was a growth market, and the commercial bank in the wealth management business has been one step ahead. securities company turning from the channel model to comprehensive wealth management business model was the inevitable trend for the development of securities brokerage business.Wealthy management service initiated earlier and had the mature development at abroad, which provide certain reference function for the just beginning one in China. Based on the study of wealthy management service in Europe and America, as comparison of situation about wealthy management service inside, this paper mainly studies on development strategy of wealthy management service at background of Chinese financial system of separating management and separated operation.Based on the comparative study of domestic and international wealth management business development, this article found out the subsistent differences of the domestic securities company in developing wealth management business from the market development stage, the regulatory environment, product difference, and used the SWOT analysis method to analyze the internal strength, weakness, external opportunities and threats about business process of wealth management business in the domestic securities companies, and gave solutions targeted to the securities company of carrying out business of wealth management. As the object of study, this article found out the advantages and disadvantages of the Qilu Securities in development of wealth management business, and put forward the concrete proposal that how Qilu Securities carried out wealth management business from the organization building, product optimization, process reengineering and staff promotion.