Incentive Strategies To Motivate Knowledge Workers In Agro-linked Enterprises

With the reform and opening policy going in-depth, the economy in rural areas grows rapidly. As the crucial component of rural economy, agro-linked enterprises play a predominant role in the healthy and stable development of our country's agriculture, rural economy and the society as a whole. While there are a great deal of difficulties in the operation and management of agro-linked enterprises when theories are put into practice and the motivation of knowledge workers is becoming especially complex and more important.In knowledge economy, with knowledge becoming the main capital of economic development, enterprise production and operation, knowledge workers are the key factor to survive the fierce competition. Incentive mechanisms encourage staff to be active, creative and more efficient so as to achieve the ultimate goal of the company. Compared with the average workers, however, knowledge workers have their own uniqueness, which makes the management of them an even greater challenge. A large number of agro-linked enterprises are facing the huge problem of how to motivate knowledge workers in a more effective way. Therefore, to establish a set of scientific and effective incentive strategies is closely related to whether the agro-linked enterprises can obtain fairly high operation efficiency, and whether they can survive and grow in the constantly changing and increasingly intense competition.Based on the basic incentive theories, the thesis thoroughly analyses the status quo of our country's incentive strategies in agro-linked enterprises and the causes of the problem. Combined with the actual situation of the oil company A, the thesis makes profound analysis of the incentive problems existing in the company by questionnaire surveys and interviews, according to which the practical strategies of motivating knowledge workers fit for the company A are put forward. May the thesis guide the practice, and properly resolve the problems related to motivating knowledge workers in agro-linked enterprises as in company A.