Industrial And Commercial Administrative Departments In The Rural Consumer Rights In The Functions Of Research

The administrative department for industry and commerce is one of departments to protect consumers' rights and interests. How to safeguard legitimate rights and interests of consumers during the whole administering process has become the important responsibility of the industry and commerce administrative department. Building safe rural consumption environment can be propitious to improve the quality of life of farmers, and consolidate the new rural construction achievements, and promote social harmony and stability. To study the function of administrative department for industry and commerce in rural consumer rights and interests protection work, and do a thorough analysis, and ascertain an accurate position of its duty shall have strong guidance meaning and practical meaning in actual work in the new period and under the new situation.This article first discuss the external effect theory, information asymmetry theory and the functions of the government related theory, thereby provide the theoretical elements in defining and analyzing the consumer rights and interests protection functions of the industry and commerce administration. Then, the paper analyzes the status and function of administrative department for industry and commerce in rural consumer protection,sets up a game model between administrative department and the rural enterprise manufacturing shoddy goods, and analyzes the strategy of choice for both sides, and expounds the specific performance of the basic administrative department for industry and commerce in rural consumer protection function when the function is not general. The main reasons and factors of the orientation of the administrative department for industry and commerce in rural consumer protection function are analyzed and discussed. The paper analyzes the concept of consumers' rights and interests protection function of the administrative department for industry and commerce, suggests that protecting the lawful rights and interests of rural consumers is an effective way to expand domestic demand and promote the development, and it's also the objective requirement of improving the people's livelihood and constructing harmonious society. The paper analyzes how to deal with the relationship of the rights and regulatory enforcement, service and development. In view of the current rural consumer rights protection function orientation problems and difficulty the administrative department for industry and commerce encountered, this paper provides six countermeasures, which are strengthening the administrative department for industry and commerce rural market supervision work, strengthening the administrative protection of the rights and interests of rural consumers, establishing perfect rural 12315 rights network system, improving tipstaff's rights and capacity according to law, promoting social rights protection system, and actively use foreign consumer protection system for reference, in order to put forward some constructive suggestions for future function development of the rural rights protection of administrative department for industry and commerce.The paper attempts to two aspects:one is the game model is introduced to the administrative department for Industry and Commerce and country makes holiday of false carry out enterprise relationship analysis. The two is based on the public management theory put forward by Yunnan administration of industry and commerce management departments to strengthen rural consumer rights and interests protection function countermeasures.