Research On Tactics Of Zhaotong Tianma Industrial Development

Zhaotong Tianma,which is identified as a Product of National Geographic Indication,is a world-well-known Chinese herb. It is becoming a new potential economic growth of Zhaotong in recent years.But the development of tlfe Tianma industry in Zhaotong lags greatly behind other. Tianma producing regions.The current industry status can not comply with its historical reputation and the advantage of resourse do not turn into economic advantage.Now Zhaotong Tianma industry meets a better opportunity and has well prepared for a bigger devolepment.My article give a empirical analysis on the solution to Tianma industry development and give my advice to government decision.My article is based on the development of Zhaotong Tianma industry. By the methods of observing\researching\interviwing and surveying I manage to give a objective and systematic picture of industry development of Zhaotong Tianma.In advantage of SWOT, based on analysis on natural,resources,social and economic conditions,as well as marketing and policy environment,the article aims to draw a judgmental conclusion on strengths,opportunities and straints of industry development of Zhaotong Tianma,while find the specific cpmpetitive space of the industry. To promote the development of the industry, the article puts forward six tactics and suggestions. The first step is to increase the fundamental construction of the industry. Second, to take primary products as main development direction during three to five years. Third, to promote the research and development of refined products and lay the foundation for industry trandforming. Fourth, to make advocacy and application of the public brand "Zhaotong Tianma" Fifth, to strengthen policy supports and management services of government departments. Sixth, to increase the investment of the industry development through multi-channels.