On The Cultivation Of Core Competitiveness Of Zhuzhou Tianma Advertisement Company

After entering the new century, China's advertising market hasachieved rapid development, many foreign enterprises have also seizedChinese the rich market, a large number of foreign enterprises enterChina, China advertising market has become the international market, inthe context of economic globalization, China's advertising enterprises notonly face the domestic industry with a single business competition andmarket competition pressure, while also facing the strong intrusioninternational advertising company. The core competitiveness is acomprehensive competitiveness to adapt with the internal and externalenvironment formed in basic business knowledge and skills on, throughtechnical ability, management ability and integration ability enterprises,with distinctive value, uniqueness, extension and integration, is the powersource of the survival and development of enterprises, the foundation alsois the enterprise to obtain competitive advantage in the market.In this study, Tianma advertising company as the research object,from the advertising industry background, analyzing and mining thesource and the composition hierarchy and positioning, advertisingindustry's core competitiveness in the structure and dimension and corecompetition ability, the use of case analysis, through the ads Tianmacompany as a case, through in-depth analysis of the status of the core competitiveness Tianma advertising company, to a series of problemsencountered in the process of the management in the company wascomprehensively summarized; and then analyzes in detail the key factorsof Tianma advertising company to enhance the core competitiveness, aswell as the core competitiveness cultivation of Tianma enterprise, hope tothe overall competitiveness of China's advertising promotion of enterprisebenefit.