The Research On The Chinese Foreign Trade Enterprises' Network Marketing

The 21st century's economy is globalized economy, as well as network economy which takes informationization, lower cost and facilitation as its core. Under this background, Chinese export-oriented enterprises will encounter not only various opportunities, but also fierce competition from competitors all over the world. Chinese enterprises will enhance a better development, in such a complex global market with opportunities and challenges, if they manage to take full advantages of Internet technologies, and expand their market and serve their customers with network marketing. Therefore, it is of significance to study how these companies could successfully practise network marketing so as to maintain a sustainable development in the international trade.This article not only fully studies new theories of international trade and internet economy, but also researches on how China's foreign trade enterprises utilize network marketing in global market. The article will first introduce the influences of internet technology on international trade and analyze why foreign trade enterprises should take advantage of network marketing. Then, basing on current situation of Chinese internet technology and network marketing, this article will expound the advantages and existing problems when China's foreign trade enterprises utilize the network marketing. Finally, it will propose future strategies about how to take advantage of network marketing for China's foreign trade enterprises and give some suggestions from three aspects, including government, guilds and corporations so that the article can help Chinese enterprises better conduct international trade during the new period.