Foreign Trade Enterprise Internet Marketing Strategy Research

At present,the number of Internet users in the world is 3.2 billion,while the number of mobile phone users in the world has reached 7.1 billion.The cell phone signal has covered more than 95% of the world's population.As of June 30,2017,the number of Internet users in China surpassed 688 million,the Internet penetration rate reached 50.3%,the number of Internet users was the highest in the world,and the enterprises in China had relatively more applications for the Internet.The Internet construction promoted the rapid development of China's informationization and effectively guaranteed In-depth development of the national economy and social progress.At this stage,the development of foreign trade in our country is relatively rapid with relatively large external uncertainties,which are greatly affected by economic and non-economic factors.First of all,the competition in the international market is highly competitive and the pressure of competition among enterprises is relatively large.At the same time,the labor cost is increasing day by day.Second,the cost of related elements increased,resulting in increased business pressure.With the current slow recovery in world economy and the slow growth of demand in the international market,the competition for enterprises in various countries to compete in the international market has become increasingly fierce.Many developing countries,integrating into the global economy and participating in the international division of labor,are continuously increasing their competitiveness and will directly pose challenges and competition to traditional industries and products of Chinese superiority.The global economy has gradually evolved into a networked economy centered on informationization,convenience and low cost.This will provide plenty of opportunities for the development of international trade in our country's foreign trade enterprises.However,the competition in products and services will become even more fierce.Therefore,China's foreign trade enterprises rationalize the use of the Internet Technology and network marketing model to explore the international trade market,as well as to provide high quality products or services for international customers has become the current research hot issues,so the study of foreign trade enterprises Internet marketing strategy is of great significance.For a long time,the mainstream scholars in our country have mainly focused on the specific methods of network marketing,but lack of relevant theories and policies on the development of specific enterprise network marketing recommendations,and marketing methods for different enterprises do not apply the same level,so this article according to QA case study Different marketing for the fit of enterprises,mainly based on international trade theory and network economic theory for foreign trade enterprises online marketing environment and the necessity to implement a rational scientific analysis,and then for our current foreign trade enterprises to achieve a scientific analysis of the advantages and disadvantages of network marketing,network marketing advantages The scale of Internet users is increasing day by day.The website construction of Chinese enterprises has been developing rapidly.The experience of network marketing of foreign trade enterprises needs further accumulation.The scale of basic Internet resources continues to increase.Based on the above analysis results,a network marketing strategy that is in line with China's foreign trade enterprises is formulated,Insufficient,network marketing skills need to be improved,the growing problem of online trade security and high dependence on the international trade platform.This article based on QA foreign trade company network marketing case analysis of the status quo of Internet marketing,which specifically for the network marketing method is too simple,website construction and network marketing guidance differences,search engine optimization cheating behavior,network marketing statistical data analysis capacity and different types of products Marketing effect is very different,and then for these network marketing issues,from the government,enterprises,industry associations and other aspects of our foreign trade enterprises in international trade to carry out network marketing specific recommendations to effectively enrich the relevant network marketing theory and to promote foreign trade enterprises Internet Marketing Trade quality and efficiency.